Are you looking for a job? Are you looking to network with others across your industry? Creating the Perfect LinkedIn Profile is critical for everyone today. With more than 645 million registered users across the globe, LinkedIn has grown into much more than just a place for your resume.
If you take a closer look at the statistics, like these from Omnicore, you see that:
- Three hundred three million users are active monthly.
- LinkedIn now has over 30 million companies on LinkedIn, with 20 million open job listings.
- More than 90% of recruiters use LinkedIn regularly.
- 91% of marketing executives list LinkedIn as the top place to find quality content.
- Ninety million LinkedIn users are senior-level influencers, and 63 million are in decision-making positions.
Whether you are looking for your next job, looking to network, or only looking to learn, you have to be on LinkedIn. And, if you are going to be there, you should try to stand out.
Creating the Perfect LinkedIn Profile is the first step. Our second Guide will use the insights from our LinkedIn Sales Navigator Guide to ensure you stand-out.
LinkedIn Profile Background Image
Use a background image provided by your business or, if that is not available, a neutral background.
LinkedIn Profile Photo
What are you trying to accomplish? If you want to be seen as a business professional, use a professional photo wearing a business appropriate outfit.
With the above in mind, I would urge you to look the part. If you are a creative designer, the suit and tie route may not be right for you.
LinkedIn Profile Headline
Why should someone connect with you or consider interviewing you for a job? You want to get the reason across to them using as few words as possible.
Are you looking for your next Sales position? Highlight your ability to hit quota, your ability to create long-term relationships, and so on. Perhaps something along the following lines: “Sales rockstar who has achieved quota ten straight quarters!“
LinkedIn Profile About Section
The goal of your headline was to get them to read into your About section, and the about section should take them into your job history to seal the deal.
In your About section:
- Expand upon your Headline. Did you note that you hit quota ten straight quarters? Tell me what you did to make this happen?
- Build upon above and note key skills you have that enabled you to achieve this outcome.
- Include any videos, blog posts, news stories, or other published information that highlights you and your accomplishments. If you don’t have any, do you have a mentor or guide that you emulate? Highlight their work and note that you emulate them. Don’t go overboard, though, 1-3 of these is sufficient.
You are writing on LinkedIn, aren’t you? If you are at all successful in your job, you need to take a moment and write at least one or two articles about what makes you successful.
If you are not a writer, this can be scary. It might take you a month to create your first article. That’s okay. If you are excelling in any part of your job, share with people your secret to success. Is there a particular website you turn to for great tips? Is there a motivational speaker who others should know about? Did you learn a new way to use Photoshop? Whatever the trick, suggestion, or advice, write it down.
You do not have to create dozens of articles and videos to be successful. Create two or three to tell your story further.
Also, don’t worry if anyone ever reads the stories. Your goal is to continue to define better who you are as a means of achieving your goals. If the content is only ever consumed by one or two people, as long as it is the right one or two people, then you are successful.
Do you remember the statistic from above, the one that noted: “91% of marketing executives list LinkedIn as the top place to find quality content.”? Chief Marketers are not the only one who counts on LinkedIn for high-quality content.
Identify hashtags that are relevant to your field of interest and follow them. When you read an article, you found valuable, share it, use the appropriate hashtag again, along with any others that feel valuable. Additionally, thank the original sharer of the content and, if possible, the author. This process serves multiple purposes:
- Shows gratitude to others being thoughtful enough to share great information.
- Potentially grows your network as those you thank will sometimes connect, say thank you, and on occasion, offer a phone call.
Include every professional job you have had but only add details for the responsibilities related to your current goals. In other words, show that you had that internship at the beginning of your career, but unless you learned something from it that better positions you for what you want to do next, list it and leave out the job details.
List your college(s) and your High School. Why? That friend you had in High School may be running the company where you want to work.
Skills have become a bit of a popularity contest instead of an indication of your knowledge. List your skills but turn off the ability for people to give you a an endorsement for these skills.
Ask for endorsements for any project or job you have. Getting recommendations from your peers, managers, and team members are always a good thing.
Patents, Organizational Memberships, and Rewards that speak to the skills you want to highlight are worth including. Leave the rest on the kitchen refrigerator.